Improving Text Message Deliverability for Local 10-Digit Phone Numbers

Improving Text Message Deliverability for Local 10-Digit Phone Numbers

Recently, carriers like AT&T and T-Mobile have implemented new registration requirements for local 10-digit numbers. We want to make sure you understand what’s happening, how this impacts you, and what Text In Church is doing to make sure your local 10-digit phone number sees this increase in message deliverability and security.

What’s Happening

All major US carriers – Verizon, AT&T, and T-Mobile (which includes Sprint) are now live with their A2P 10DLC services. HUH? Yeah, I know… let’s cover the 2 acronyms first.

A2P stands for application-to-person texting, which means you’re using a texting service, like Text In Church, to send and receive messages.

10DLC is simply a shortened way to say 10-digit long code. It’s referring to your typical 10-digit local phone number (i.e. 816-482-3337 – that’s Text In Church’s local phone number if you want to text us any questions :).

Now that carriers are offering A2P 10DLC services, organizations using 10DLCs must register their phone number(s) to carriers for those services.

Carriers are also demanding that traffic on shared short codes (5 to 6 digit numbers) is migrated to dedicated 10DLCs. To carriers, shared short codes represent a high spam risk and can lead to shared short codes being blocked entirely. We no longer offer a shared short code as a sending option for this reason.

How This is Impacting Text In Church Members

Up to this point, 10DLCs were designed for person-to-person (P2P) communications. Because of that, local phone numbers have had slower sending capabilities and have lacked appropriate security standards.

Cell phone carriers considered 10DLCs an unsanctioned route to send text messages. For this reason, local phone numbers were subject to higher standards of SPAM compliance and message throttling. This resulted in organizations using short codes or 800 numbers to send text messages.

However, these new A2P 10DLC services from the carriers are great news!

It gives us an opportunity to register the local 10DLC you have through Text In Church. After this registration process, the messages you send from your Text In Church phone number will have increased stability, delivery reliability, delivery speed, and security.

Extra security is always good and the highest deliverability of your messages is always our #1 priority.

What Text In Church is Doing About It

We’ve already started the registration process for you. We just need you to confirm some information about your church to ensure your local phone number is registered properly.

Here’s the one thing you need to do… CLICK HERE to verify your church’s details.

That’s it!

Once you’ve done your part, we will handle the remainder of the registration process. We’re also covering all the costs associated with this new registration process because we don’t believe in surprise fees.

After your A2P 10DLC registration is completed, your local phone number will have faster and increased deliverability to all major cell phone carriers to provide the best experience for your church community.

Conclusion

We are committed to you and the work you do for your church. We will continue to stay on top of any changes that may continue and keep you in the loop.

Thanks for your help completing this simple process to register your 10DLC!

Again, to make sure your local phone number sees enhanced security and the best deliverability of your messages, please CLICK HERE to verify your church’s details.

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