What Is Video Messaging, and When Should I Use It for Church Communication?

What Is Video Messaging?

Video Messaging is a powerful way to connect with guests and members in a personal and engaging format. Instead of relying solely on text or email, Video Messaging allows church leaders to send personalized video messages that add warmth, authenticity, and a human touch to communication.

With Text In Church’s Video Messaging feature, you can record or upload videos and send them via text or email. This creates a face-to-face connection, even when you can’t meet in person, helping build trust and deepen relationships.

Why Traditional Communication Isn’t Always Enough

While text and email are great tools for delivering information, they sometimes lack the emotional connection that video provides. People are more likely to engage with a friendly face and a warm voice than with plain text. Video Messaging:

  • Helps guests feel personally welcomed before they ever step foot in your church.
  • Allows pastors and leaders to share updates, encouragement, and prayers in a more engaging format.
  • Strengthens relationships by creating a genuine sense of connection.

How Video Messaging Enhances Church Communication

  1. Welcome Guests With a Personal Touch
    First-time guests often feel nervous about visiting a new church. A personalized video message from the pastor or welcome team can ease their fears and make them feel more comfortable before they arrive. Some churches even send a video tour of their church to help guests feel familiar with the space.
  2. Follow Up With Visitors More Effectively
    Instead of just sending a text or email, a video follow-up shows guests that your church truly values them. A message like:
    "Hey Alex, we loved having you visit this Sunday! Here’s a quick video from Pastor Mark sharing a bit more about what you can expect if you join us again." This personal touch can increase the likelihood of a return visit.
  3. Encourage Engagement & Connection
    Whether it’s inviting members to an upcoming event, sharing a special announcement, or encouraging volunteers, video messages feel more inviting and compelling than text alone.
  4. Deliver Prayer & Encouragement
    Church leaders can send short, heartfelt videos offering encouragement, sharing a devotional thought, or praying for someone in need. Seeing and hearing a pastor pray for them can be incredibly impactful.

Real Church Stories: The Impact of Video Messaging

Churches using Video Messaging have seen a boost in engagement and deeper personal connections. Many pastors have used it to welcome Plan A Visit guests, sending a video introduction and a tour of the church before they arrive. This small step removes uncertainty and makes guests feel valued even before they attend a service.

How Video Messaging Works With Other Features

Pairing Video Messaging with Automated Workflows allows churches to send timely, pre-planned follow-ups. It also integrates well with Connect Cards, ensuring that every new guest gets a personal introduction to the church.

Get Started With Video Messaging

Want to create stronger connections with your congregation? Attend a live demo to see how Video Messaging can transform your church’s communication and engagement.