Introducing Boomerang 2.0
Quick Answer: What Is Boomerang 2.0?
Boomerang 2.0 is the new edition of the book by Tyler Smith and Ali Hofmeyer that gives churches a full guest follow-up system built around three steps: Gather, Connect, and Build. It includes a six-week follow-up plan, real church stories, and a companion resource kit covering everything from a first-impressions audit to ready-to-use message templates.
You don't have to build this system alone or from scratch. Get your free copy of the book and start putting the system to work this week.
In January of 2012, Tyler Smith sat in a cold room at a church plant in Kansas City with the rest of the leadership team, mapping out the perfect two-week guest follow-up plan on a whiteboard. Then someone asked who was going to run it. Nobody raised a hand.
That night, driving home on a snow-covered road, Tyler got a text from Southwest Airlines about a delayed flight. Simple. Timely. Personal. And an idea was born: why can't a church follow up the way an airline does?
That idea eventually became Text In Church. And now, more than a decade and 10,000 churches later, that same idea has a new edition of the book behind it: Boomerang 2.0, co-written by Tyler Smith and Ali Hofmeyer.
What's Actually New
Boomerang 2.0 is organized around three sections: Gather, Connect, and Build, known together as GCB. Gather covers everything that happens before a guest ever gives you their name, including the guest's critical first seven minutes. Connect covers what happens in the days after a visit, the window where most churches quietly lose people without ever knowing it. Build covers the systems that make follow-up sustainable, so it never depends on one person's memory or bandwidth.
Ali Hofmeyer, who leads First Impressions, brings the hospitality and guest-care side of the book. Tyler brings the systems and automation side. Together the book walks through real stories from churches of every size, and a full six-week follow-up plan with sixteen touchpoints mapped out end to end.
Why It Matters Now
The research hasn't changed for the better. Only 10 to 20 percent of first-time guests return for a second visit at most churches. Meanwhile, church attendance has dropped and loneliness has been declared a national epidemic, which means the people walking through your doors right now need connection more than ever, at the exact moment many churches are least equipped to provide it consistently.
Get Your Free Copy
You don't have to build this system alone or from scratch. Right now, you can get the Boomerang hardcover free. You just cover $7.99 shipping, and it comes with the full audiobook and the Boomerang Kit, every follow-up template plus the six-week calendar, ready to use as soon as it arrives.
Reserve My Copy → textinchurch.com/boomerang
