Boomerang Brand Kit
Everything you need to talk about
Boomerang
Logo
The Boomerang logo must always be used clearly and consistently, appearing only in approved forms with proper contrast and unchanged proportions to maintain its strength and recognizability. Any misuse such as distortion, recoloring, or unapproved variations
should be avoided
Simplified Logo
The simplified Boomerang icon reduces the core shape of the brand into a clean, versatile mark that works seamlessly across patterns, screen printing, embroidery, and other production methods.
It's minimal, single-stroke form preserves the recognizable curve of the original boomerang while ensuring clarity at any scale. Designed for flexibility, the icon performs well in solid or outline formats, integrates easily into repeated backgrounds, and reinforces the Boomerang identity through subtle, cohesive visual language.
Colors
The Boomerang color palette blends deep navy, bright sky blue, so light blue, warm orange.
The blues convey trust, clarity, and openness, while the orangeadds vibrancy and momentum. Together, these colorsprovide strong contrast and a cohesive look that reinforces Boomerang’s mission of intentional follow-up and meaningful connection.
Typography
We use Satoshi for headlines and body copy, with Yellowtail (script) used sparingly as an accent. These are licensed fonts.
Reach out to Rachel Pedersen (rachel.pedersen@textinchurch.com) if you need access for an approved project.
Photography
Plays a key role in expressing the Boomerang brand, capturing authentic moments ofconnection, community, and shared experience. Whether presented in full color, black and white, orbranded tonal treatments, imagery should feel warm, inviting, and genuine reflecting the relational heartof the Boomerang system. Consistent use of lighting, color overlays, and composition helps create acohesive visual atmosphere across all platforms,reinforcing the brand’s mission to support meaningful engagement and intentional follow-up.
Mockups
Book mockups provide a realistic and polishedway to showcase the Boomerang book in various settings, helping visualize how the cover design, colors, and branding appear in print.
Reach out to Rachel Pedersen (rachel.pedersen@textinchurch.com) if you need access for an approved project.
Need The Full Kit?
