Boomerang:
The 6-Week System To See Your Guests Return
A guest follow-up system built by Tyler Smith and Ali Hofmeyer - the data, the story, and the people behind it, ready to book.
Eight Out of Ten
First-time Church Guests Never Come Back
Most churches lose them in the six days between one Sunday and the next, not because guests had a bad experience, but because nobody followed up. That gap, measured in days of silence, not sermon quality, is what Boomerang fixes.
"A boomerang that never comes back is not doing its job. And this book is the most practical answer to that problem."
Why This Story Matters
Before your audience hears anything about Text In Church, here's the problem they're already living with, backed by real numbers, not marketing.
Only 10 to 20% of First-time Guests Ever Return
(about 9% in non-growing churches, 21% in growing ones)
Gary McIntosh & Charles Arn, What Every Pastor Should Know
45% of Texts Get a Response - a Rate No Other Communication Channel Comes Close To
SMS industry reporting
98% of Text Messages
Are Read
Forbes
90% of Texts Are Read Within 3 Minutes
Validity/Tatango
Roughly 20% of Emails Get Opened at All
Standard email-marketing benchmark (Mailchimp/Campaign Monitor)
Why This Story Matters
Counterintuitive Reframe
Your audience has heard "love people better" a hundred times. This story gives them something new to say. It's not the heart, it's the systems - a reframe your listeners haven't heard before.
Specific, Quotable Data
Your audience wants something concrete to repeat, not another vague app pitch. “Eight out of ten guests don’t come back” gives listeners a specific number they'll remember and repeat long after the episode airs.
Practitioner-Paired, Not Vendor-Pitched
Your audience trusts pastors, not vendors. Pairing Tyler with Ali means listeners hear this from someone who's lived the guest-care problem, not just a founder pitching software.
About the Book
Title: Boomerang: The 6-Week System To See Your Guests Return
Authors: Tyler Smith & Ali Hofmeyer
Foreword by: Kenny Jahng, Chief Engagement Officer, FrontDoor.Church, and Editor-in-Chief, ChurchTechToday
"No one slips through the cracks."
Founder, Text In Church
Author, Boomerang
First Impressions, Text In Church
Author, Boomerang
Free Resources for Your Listeners
The Boomerang Kit
A free resource library that accompanies the book. Includes the First Impressions Audit, the Guest Follow-Up Blueprint, the Boomerang Calendar, a discussion guide for every chapter, and every follow-up template in the book, ready to copy.
BoomerangBuilder.ai
A free tool that generates a customized six-week follow-up plan for any church in minutes
Text In Church Free Trial
One plan, 30 days, no risk. Every listener's church gets a full 30-day free trial of Text In Church. After that, they will be on the Plus Plan at $45. No contracts, ever. Cancel, upgrade, or downgrade anytime.
First Impressions Academy
Ali's ongoing coaching community for churches that want to keep improving guest care.
